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95.5 The Beat Now Signing Off

Written by: on 17th August 2010 |
99.5-the-beat
95.5 The Beat Now Signing Off  | read this item

95.5 The Beat Looses Station After 11 Years – The hip-hop RNB station, 95.5 The Beat will be signing off after 11 years of successful broadcast on air. The programming will now be replaced by 750/WSB-AM’s News/Talk format.

Tony Kidd, vice president and market manager for programming of Cox radio network says that they are getting 95.5 in order to attract younger audience.

“Fewer people under the age of 40 are listening to AM, by being on FM, this will enable WSB to draw from a bigger pool of potential listeners.”

95.5 The Beat had been hope to great hip-hop music from artists like Jay Sean, Jay-z, Rihanna, Kanye West, T.I., Lil Jon and Lady Gaga. ALl these programs had been replaced starting today.

Fans and listeners of 95.5 The Beat should not be totally sad because the programming will still be available online at www.955thebeat.com and on its “River” WSRV (97.1) HD2 in the market.

In related news, most of the on-air and sales staff of 99.5 The Beat are losing their jobs because of the take over. Kidd said that they will consider the staff of The Beat to fill up positions in the Cox radio family. Cox radio operates 86 stations in 19 markets.

The signing off of 99.5 The Beat will mean that morning hosts C.J. Simpson and Murph Dawg, afternoon jock Maverick and mid-day host K-Dub are among those who will be off the air.

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  1. parker brooks says:

    man this idea of getting a ”younger” audience is totally whack

  2. alex says:

    this is screwed up what young person want to hear some cruddy news show. so screwed up

  3. SIREN says:

    it is part of the republican movement. anyone that listens to sean hannity is a disgrace to the American.

  4. da says:

    dis syht is retarded no one wants to hear the news dis new radio station is gay

  5. this is gay says:

    this is gay as fuck. no young people will ever listen to that shit. that is gay. fuck all of you.