Now that Twitter has become the world’s third largest social networking site next to Facebook Inc. and Windows Live Profile, it needs to have a little innovation by having a new chief. Evan Williams, the social-networking site’s co-founder and CEO, plans to focus on product strategy and his second-in-command, Chief Operating Officer Dick Costolo will replace him. Costolo joined the company last year to help forge search partnerships with Google, Yahoo Inc. and Microsoft Corp.
Costolo is no newbie in this field, he is the former owner of FeedBurner, the company which distributes podcasts, blogs and other Internet content. He sold his company to Google way back 2007 at the same time he joined the search giant. He is one of the early investors in Twitter.
Twitter has increased the number of its users and according to ComScore Inc. Twitter had 96 million unique visitors in August and its users has been tweeting 90 million updates each day. The real challenge now for the new CEO is how to increase greater revenue by developing its advertising strategy more. Some advertisers, such as Virgin America, have had success advertising on Twitter, but others other companies aren’t sure yet if Twitter is worth the risk.To receive updates from WWNN.co.uk directly to your e-mail, you can subscribe to us for free by entering your e-mail address here and confirming your subscription by clicking the link that will be sent to your e-mail address.