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Pedigree Dogs Commercial in Slow Motion went Viral

Written by: on 3rd March 2010 |
Pedigree Dogs Commercial in Slow Motion went Viral  | read this item

Just a few hours ago, everyone’s talking about the Pedigree Dogs Commercial. It’s a slow motion commercial that went viral a few hours ago. Everyone was so amazed with the awesome commercial. The facial expression of the dogs seems to be funny, but cute. It’s really great to see how they crave for Pedigree in slow motion.

The commercial was shot at 1,000 fps (frames-per-second) using a Phantom camera.

This awesome Pedigree commercial instantly made it to my list of favorite greatest commercials and TV ads of all time.

Below is a statement from Bob Purman, about how they made the commercial:

“The ‘Catch’ spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. We shot close-ups of the dogs at 1000 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured this intense sense of desire in the dogs’ eyes.

To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog’s facial expressions. A few days after the shoot I started to get emails from Mark, Steph and the editor Chris Parkins with the different iterations of the spots cut to different music selections, all of them interesting for different reasons.

But then they put footage from the two spots together to form this new greater whole that really exploits the dynamics of the dogs’ athleticism and their emotive personality in slowed time.”

So what can you say about the commercial? Is it jaw-dropping? I bet it is!

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